Firebrand Turns 20: Celebrating Two Decades of Better BBQ

Twenty years ago, Firebrand set out to change the way Australia cooked with charcoal.

What began as a family-owned business in Western Sydney grew alongside Australia’s live-fire cooking movement. From premium charcoal and natural hardwood to purpose-built grills, rotisseries and firepit gear, Firebrand has spent two decades giving Australians the tools to cook with more flavour, more control and a whole lot more fire.

Now, it’s time to celebrate.

This August, Firebrand is marking its 20th Anniversary with a month-long sale, major deals across some of the biggest names in BBQ, and a huge community event at Firebrand HQ in Arndell Park.

Whether you’re a seasoned pitmaster, a hospitality professional or someone who simply loves firing up the backyard grill, this is the perfect time to join the celebration and upgrade your setup while you’re at it!

From Western Sydney to Australia’s BBQ Mecca

Firebrand’s story has always been built around a passion for charcoal cooking.

As live-fire cooking began gaining momentum across Australia, chefs were looking for cleaner, more consistent fuels that could deliver authentic flavour without compromising control. Firebrand was there at the forefront, supplying all-natural charcoal and wood fuels designed to perform in demanding commercial kitchens.

In 2006, Firebrand pioneered a 100% all-wood, all-natural briquette charcoal in the Australian market. At a time when inconsistent imported products were common, it helped establish a new benchmark for quality and reliability.

That commitment to consistency earned Firebrand the trust of some of Australia’s leading chefs, restaurants and pitmasters. Today, Firebrand fuel is used in some of Sydney’s busiest live-fire kitchens, while its Arndell Park megastore has become known among enthusiasts as Sydney’s BBQ Mecca.

Twenty years on, the business is still family-owned, still proudly Australian, and still obsessed with helping people cook better over fire.

20 Years of Firebrand, 1 Month of Serious Deals

A milestone like this deserves more than a cake and a quick thank you.

From 10–29 August 2026, Firebrand is turning its 20th anniversary into one of the biggest BBQ sales of the year. For almost three weeks, BBQ professionals and backyard enthusiasts can save across fuel, accessories, grills, rotisseries and premium outdoor cooking equipment.

The celebration starts with:

20% Off Storewide

Whether you’re replacing a few essential tools, stocking up for spring or finally investing in that piece of BBQ gear you’ve had your eye on, the anniversary sale is the perfect opportunity to upgrade.

20% Off All Firebrand Fuel

Great BBQ starts with great fuel.

Stock up on Firebrand’s premium range and get ready for the months ahead. From fast, high-heat cooking to longer, more controlled sessions, having the right fuel on hand makes every cook easier to manage.

For serious BBQ enthusiasts, this is also the ideal time to build up the fuel supply before spring entertaining and the busy summer season arrives.

30% Off Firebrand Accessories & Stainless Steel Grills and Rotisseries

The right accessories don’t just make your BBQ look more professional—they make cooking more efficient.

From essential fire-management tools to durable stainless steel grills and rotisseries, this offer is designed for cooks ready to take their setup further. Whether you’re improving your current grill or building a dedicated live-fire cooking station, now is the time to invest in equipment built for the long haul.

30% Off the Napoleon Range

Known for premium outdoor cooking equipment and innovative grill design, Napoleon has become a favourite among BBQ enthusiasts who want performance, versatility and precision.

With 30% off the Napoleon range, this anniversary sale offers a major opportunity to bring professional-level capability into the backyard.

40% Off Hamrforge and Hellrazr

For those who like their BBQ equipment big, bold and built to make an impression, this is one deal worth circling.

Firebrand is offering 40% off Hamrforge and Hellrazr, giving serious live-fire cooks the chance to upgrade with premium equipment at one of the biggest discounts of the celebration.

And some of the standout offers are even bigger!

The Hamrforge Old Iron Sides, normally priced at $1,750, will be available for $1,050 during the sale. That’s a saving of $700 on a serious piece of outdoor cooking equipment.

Firebrand Shichirin: Now $199

Compact, versatile and built for high-heat cooking, the Firebrand Shichirin is perfect for anyone who wants big flavour without a huge BBQ footprint.

Usually priced at $349, the Firebrand Shichirin will be available for just $199 during the anniversary sale.

That’s an ideal excuse to bring traditional-style charcoal cooking into your backyard—or add a second cooking station to your existing setup.

Gasmate Spit Roaster: Just $79.95

Spit roasting has a way of turning an ordinary gathering into an event.

For the anniversary sale, the Gasmate Spit Roaster will be available for only $79.95, making it easier than ever to get into rotisserie cooking.

From slow-roasted chicken and lamb to larger centrepiece cooks, it’s a simple way to bring more theatre—and more flavour—to your next backyard gathering.

The Celebration Peaks on 29 August

The anniversary sale runs throughout August, but the biggest celebration happens on Saturday, 29 August 2026.

For one day only, Firebrand is opening the doors to its Arndell Park headquarters for a huge community event celebrating the people, food and fire that have shaped the business over the past two decades.

Expect:

Live cooking demonstrations
Live butchering demonstrations
BBQ personality Sam Burke
Firebrand devotee Dave Mitchell
The Grill Sisters, Irene Sharp from @come.grill.with.me and Desi Longinidis from @healthycook4champions
Free BBQ for all guests
Family entertainment
Major prize giveaways
Exclusive in-store offers available on the day

The event is free to attend and open to everyone, whether you’re a long-time Firebrand customer or simply curious about the world of live-fire cooking.

Event details

Date: Saturday, 29 August 2026

Time: 12:00 pm–5:00 pm

Location: Firebrand BBQ HQ, 9 Penny Place, Arndell Park NSW 2148

Entry: FREE—everyone is welcome!

Customers shopping online during the anniversary period will also have the opportunity to win 1 of 3 Golden Tickets. Click here to learn more.

20 Years Down. The Fire Is Still Burning.

Firebrand has come a long way from its early days in Western Sydney, but the heart of the business remains the same.

It’s still family-owned. Still proudly Australian. Still committed to quality fuel, better equipment and helping more people experience the satisfaction of cooking over real fire.

The past 20 years have been built by chefs, pitmasters, backyard cooks, families and a community that continues to show up, fire up and share great food.

This August, Firebrand is saying thank you the best way it knows how: with a huge celebration, plenty of fire and some of the biggest BBQ deals of the year.

The Firebrand 20th Anniversary Sale runs from 10–29 August 2026.

Stock up. Upgrade your setup. Join the celebration.

And most importantly—keep the fire burning.